Boose Boys — Personal Brand Project

In 2015, a motley crew of friends created the Boose Boys to reclaim their inner child by biking along Wisconsin's Elroy-Sparta Trail and staying in a small caboose along the route. What began as a whimsical escape from adult responsibilities quickly evolved into the cherished tradition.

Each year, this ragtag group gathers to pedal through 3 tunnels (and back) and lush countryside, relishing the freedom to be themselves and break away from societal norms for memorable weekend getaways.

REEEEE!