Boose Boys

Brand identity for an annual friend group tradition. A rebellion against adulthood, built around tunnels, chaos, and just enough poor decision-making.

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In 2015, a motley crew of friends created the Boose Boys to reclaim their inner child by biking along Wisconsin's Elroy-Sparta Trail and staying in a small caboose along the route. What began as a whimsical escape from adult responsibilities quickly evolved into the cherished tradition.

Each year, this ragtag group gathers to pedal through 3 tunnels (and back) and lush countryside, relishing the freedom to be themselves and break away from societal norms for memorable weekend getaways.

REEEEE!

YEAR

2025

CATEGORY

Personal Project

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A Snackify box filled with an assortment of personalized healthy snacks, curated to match individual dietary preferences.

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A Snackify box filled with an assortment of personalized healthy snacks, curated to match individual dietary preferences.

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A Snackify box filled with an assortment of personalized healthy snacks, curated to match individual dietary preferences.

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A Snackify box filled with an assortment of personalized healthy snacks, curated to match individual dietary preferences.